Leeza's Care connection 

One of TCA's first clients came to us to help promote a new kind of annual gala

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TIME AFTER TIME: SENIOR PROM

Founded by Leeza Gibbons, Leeza's Care Conenction provides a community gathering place and resource center for family caregivers taking care of loved ones with memory disorders as well as chronic and progressive illness. As one of TCA's first clients, the nonprofit has cultivated a partnership that takes advantage of our energy and fresh ideas each year.

 

Opportunity

For its annual fundraiser, the LCC wanted to try something different from the typical gala or auction while engaging with a younger audience. The “Time After Time” Senior Prom encouraged young people to ask senior citizens such as grandparents to accompany them to an event reminiscent of high school proms. Leeza’s Care Connection contracted TCA to focus on turnout and promoting the event among local high school students.

Audience

High school and college students

  • The event served as an opportunity to encourage young people to begin thinking about the role they will play as future caregivers in their family and to make memories with special people in their lives.

  • By encouraging students to bring a senior citizen, other potential clients learn more LCC’s services.

  • This event can be the first opportunity to form a relationship with these students who are searching for service projects and eventually causes they want to support financially.

Objective

A turnout of 50 people for the event and $5,000 in funds raised (in order to break even on costs)

 

work

Earned media outreach

  • Created media kit and press list

    • Pitched targeted outlets leading up to event securing interviews with Leeza

    • Sent out video, photos, and press release after event

    • Created graphics and flyers for event calendars and local newsletters

 

Social media outreach 

  • Developed content calendar of organic content for LCC’s channels

  • Posted photo/video of “promposals”

 

School outreach

  • Reached out directly to spirit clubs, service programs, and student councils with graphic content

  • Supported student groups with communication materials as needed

 

Results

As a result of our outreach, 300 people came to Senior Prom. Leeza’s Care Connection also raised $13,000